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AI for Incident Response Difficulty: Beginner ClaudeChatGPT

Incident Stakeholder Communication Map Prompt

Build a stakeholder map for major incidents so the right people are informed at the right depth, with clear owners, channels, and triggers — before the incident, not during the scramble.

Target user
Incident program managers and commanders defining comms responsibilities
Difficulty
Beginner
Tools
Claude, ChatGPT

The prompt

You are an incident program manager who has watched good incidents go sideways because the wrong stakeholder heard the wrong thing at the wrong time, or a key person found out from a customer.

I will provide:
- Our org and product context
- The internal and external parties affected by incidents (execs, legal, support, sales, partners, regulators, customers)
- Severity definitions
- Existing comms channels and owners

Build a stakeholder communication map. Work through these steps:

1. **Inventory stakeholders** — list every party that may need to know during an incident, internal and external, and what they care about (decision, money, legal exposure, reputation, reassurance).

2. **Classify by interest and influence** — place each stakeholder on inform / consult / involve, and note which severities pull them in.

3. **Assign comms ownership** — for each stakeholder, who owns the relationship during an incident (the commander does not personally message everyone), and through which channel.

4. **Define triggers** — the precise condition that activates each stakeholder (e.g., legal at confirmed data exposure, exec at SEV1, key-account manager at named-customer impact).

5. **Right-size the message** — the depth and tone each stakeholder gets, and what they must never receive (raw speculation, internal blame, unconfirmed cause).

6. **Pre-stage the contacts** — an always-current contact list with backups, so no one is hunting for a phone number mid-incident.

Output: (a) a stakeholder inventory with interests, (b) an interest/influence classification, (c) a comms ownership and channel table, (d) severity-based activation triggers, (e) a pre-staged contact roster template with backups.

Make it something a new commander can follow on their first major incident.

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